(read this)

by Bill Joslin

Ideological and religious frames reduce the intellectual cost of framing the world. Consequence (accountability) forces higher investment out of interpretive, justificationary, of explanatory frames into operational frames.

The later reorder the contingencies properly, meaning utility proceeds or grounds aesthetics (a trade elevating to a craft elevating again to an art – the progression of mastery) opposed to floating aesthetics (borrowing from rands floating concepts) which can be pleasant and inspiring but devoid of any substantive value.

The initial critism attempt to invert that relationship , isolating aesthetics from more fundemental forms of value and then assert it’s function as what drives reasoning.

In this later case the only value aesthics obtains remains as a means to acquire power through motivation (inspiration) of others. Then claims this outcome as the causal agent.

We must value first in order to reason (valuation drives motivation) and therefore reason is contingent on aesthetics – aesthetics drives human action…

Yet I fail to see the tiler, convenience store owner or floor sweeper to be driven by aesthetics. But find the carpenter, mason, and machinist elevate their skills to obtain aesthetics quality.

And what drives their progression to mastery is the combination of the grammar, logic, rhetoric and ethics (desire for pride in work, desire for good standing and reputation) which leads to the aesthetic.