Men have a thing for ‘devices’ like women have a thing for accessories. I can’t remember the study but basically the more gears and stupid stuff a thing has the more interested a male will be in it. Some test where they brought men into rooms and let them get bored for a minute and watched what they demonstrated an interest in, and the mechanical stuff just won every time. The whole transformers thing took advantage of this basic idea, and its why gaming and programming is so hypnotizing and consuming for men.